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Adasia2011 AdAsia 2011: Uncertainty, digitisation & the advertising business

AdAsia 2011: Uncertainty, digitisation & the advertising business

Author | Noor Fathima Warsia | Tuesday, Nov 01,2011 3:55 PM

AdAsia 2011: Uncertainty, digitisation & the advertising business

AdAsia 2011 kicked off in full glory on November 1, 2011. Halls at Taj Palace in New Delhi were packed with 1,200 delegates eagerly listening to I&B Minister Ambika Soni, AFAA Chairman Pradeep Guha, Indian ad legends Bal Mundkur and Gerson da Cunha, who spoke on their book ‘AdKatha’, IAA President Alan Rutherford and actor Shah Rukh Khan, who set the tone on what can be expected over the next three days.

AdAsia Organising Committee Chairman Madhukar Kamath welcomed representative and delegate leads of 25 countries that are present to attend AdAsia.

The opening ceremony also saw ad legends Bal Mundkur and Gerson da Cunha speak on why they decided to document the ad journey of India from 1948 to 2010, where da Cunha cautioned that even as the India ad industry was pegged at Rs 30,000 crore, there was still place for work that moved consumers.

The thought was also head in AFAA Chairman Pradeep Guha’s address, who reminded the opportunity that India as a country presented, and said, “We will grow if we remain Indians, and our work continued to be to true in giving consumers freedom of choice. As an industry, it is our duty to not mask unsustainable options under the garb of free choice.”

IAA President Alan Rutherford stressed on the importance of keeping the industry collaborative and trustful, a trait he said the west markets were fast losing.

Minister Ambika Soni highlighted the government’s initiative of investing in infrastructure and digitisation in the country. She said that as the society moved to consumption market, there was increased importance on advertising. She encouraged corporates to look at their CSR contribution more closely and focus on health and education to grow India further.

Soni was followed by an unusual session from actor Shah Rukh Khan, where he spoke of his relation with advertising as a consumer and as a brand ambassador who redefined how actors looked at endorsements.

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