Last session of the Day One of AdAsia 2011, being held in New Delhi, left the audience with a lot to ponder on. Pankaj Ghemawat, Global Strategist, moderated this high octane session – titled ‘India 2020’ – by putting forth questions to the panel on the concerns that brand India faces, the potential upside and the required company agenda to make India a global brand. Kurush Grant, Executive Director, ITC, noted, “At the heart of every single successful brand lies a great product. We have to ask ourselves what exactly does India stand for and work towards that aspect.”
Sanjay Kapoor, CEO, Bharti Airtel Limited – India & South Asia noted that at the fundamental level the flourishing of country brands has shifted from physical infrastructure to a mix of physical and virtual infrastructure. He also noted that India’s ability to innovation and contextualisation will be something that companies will have to adopt if they want to go global.
“We are moving away from experience to relevance, we will have to befriend our competitors and start thinking about creating an eco system,” he said.
Ravi Swaminathan, Managing Director & Regional Vice President (Sales & Marketing), AMD South Asia took the conversation to a different level by noting that the last thing we need to worry about is the India brand provided we make companies that impact the world.