SINGAPORE: There are great brands, global brands emerging from Asia. But can they rule the world in a highly competitive market place? Paul Temporal, Group Managing Director, Temporal Brand Consulting, Singapore, thinks they can in certain categories like automobiles, but will find it difficult in the luxury products segment.more...

SINGAPORE: As the focus shifted to 'Asia to the World' on Day 3 of AdAsia 05 here, Samsung became the case study of a great Asian success in 'Rising to the global challenge'. How did this South Korean conglomerate achieve the position of a global brand?more...

FCB-Ulka's MD & CEO, Anil Kapoor, calls upon ad agencies to shift to a new paradigm in the way they perceive themselves: agencies should be strategic partners of their clients and play a brand architect's role, to get out of the destructive cycle the industry is in.more...

SINGAPORE: The second day of AdAsia 05 here took off smoothly with a lively discussion on whether marketing can make a difference to low-cost airlines. Holding stage was the Richard Branson of Asia - Tony Fernandes, Group CEO, Air Asia, Malaysia - and Ken Ryan, CEO of Singapore-headquartered Jetstar Asia.more...

SINGAPORE: 'Winning in Asia' is the theme of the ongoing AdAsia here. In keeping with that, the Channel News Asia experience was taken up as a case study for 'Marketing an Asian Brand to Asia' today.more...

If there is one session that will be remembered by delegates at this year's AdAsia, it will be today's last sitting on 'Beyond Print: Lessons from Genghis Khan'. Bhaskar Das, Executive President, Bennett, Coleman & Co Ltd, literally sprang to the defence of the print media with a fusillade of interesting insights.more...

SINGAPORE: The three-day AdAsia 05 kicked off on Monday morning at the impressive and gargantuan Suntec City Convention Centre here with Dr Lee Boon Yang, Minister for Information, Communications and the Arts, calling for the 1,000-strong gathering to "discuss strategies and ideas on winning in Asia".more...

AdAsia 05 kicked off on Monday minus one star speaker - Neil French, WPP's celebrated Global Creative Director, who has now put in his papers and is serving his notice period. Sexism may not have been on his mind when he spoke to an audience in Toronto last month, but his outspoken remarks about women appears to have made WPP bosses see red and ask him not to speak at the ongoing event.more...

ADASIA 2005, the biennial event that sees Asian markets hosting one of the strongest B2B events, is all set to debut on November 20, 2005 with the inaugural dinner. The event, spanning from November 20 to 23, 2005 has been organised at Suntec City in Singapore this year and the biggest delegation is from India, with over 150 attendees. The next biggest in terms of numbers is Korea with 70 delegates. Korea will host the ADASIA 2007.more...

India is all set to make its mark at the biennial ADASIA at Singapore with some 140 participants forming the Indian delegation at the largest advertising, marketing and media event in Asia to be held from November 20-23, 2005.more...