Top Story

e4m_logo.png

Home >> Account Movement >> Article

ZO's Resultrix touted to handle search marketing for Airtel.in

11-April-2014
Font Size   16
Share
ZO's Resultrix touted to handle search marketing for Airtel.in

Resultrix, a part of the ZenithOptimedia Group, is touted to handle the search marketing business for Airtel.in, confirm highly placed sources.

Madison Media continues to handle the digital mandate for Airtel brand and media. JWT and Taproot India handle the creative duties.

ZenithOptimedia did not have a great year last year, with the loss of an account like Reckitt Benckiser. In 2014, the agency has been recently appointed as the media planning and buying partner for Viber and Fab Furnish.

The digital medium has assumed an increased importance for Airtel, with its campaigns such as Airtel Money, and ‘Har ek friend zaroori hota hai’ getting a good response on this medium, and moreover reaching out to the youth audience.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.