Resultrix, a part of the ZenithOptimedia Group, is touted to handle the search marketing business for Airtel.in, confirm highly placed sources.
Madison Media continues to handle the digital mandate for Airtel brand and media. JWT and Taproot India handle the creative duties.
ZenithOptimedia did not have a great year last year, with the loss of an account like Reckitt Benckiser. In 2014, the agency has been recently appointed as the media planning and buying partner for Viber and Fab Furnish.
The digital medium has assumed an increased importance for Airtel, with its campaigns such as Airtel Money, and ‘Har ek friend zaroori hota hai’ getting a good response on this medium, and moreover reaching out to the youth audience.