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ZO's Resultrix touted to handle search marketing for Airtel.in

11-April-2014
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ZO's Resultrix touted to handle search marketing for Airtel.in

Resultrix, a part of the ZenithOptimedia Group, is touted to handle the search marketing business for Airtel.in, confirm highly placed sources.

Madison Media continues to handle the digital mandate for Airtel brand and media. JWT and Taproot India handle the creative duties.

ZenithOptimedia did not have a great year last year, with the loss of an account like Reckitt Benckiser. In 2014, the agency has been recently appointed as the media planning and buying partner for Viber and Fab Furnish.

The digital medium has assumed an increased importance for Airtel, with its campaigns such as Airtel Money, and ‘Har ek friend zaroori hota hai’ getting a good response on this medium, and moreover reaching out to the youth audience.

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Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

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Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...