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ZO's Resultrix touted to handle search marketing for

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ZO's Resultrix touted to handle search marketing for

Resultrix, a part of the ZenithOptimedia Group, is touted to handle the search marketing business for, confirm highly placed sources.

Madison Media continues to handle the digital mandate for Airtel brand and media. JWT and Taproot India handle the creative duties.

ZenithOptimedia did not have a great year last year, with the loss of an account like Reckitt Benckiser. In 2014, the agency has been recently appointed as the media planning and buying partner for Viber and Fab Furnish.

The digital medium has assumed an increased importance for Airtel, with its campaigns such as Airtel Money, and ‘Har ek friend zaroori hota hai’ getting a good response on this medium, and moreover reaching out to the youth audience.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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