Top Story

e4m_logo.png

Home >> Account Movement >> Article

Zodhita appoints Network as creative partner

22-February-2011
Font Size   16
Zodhita appoints Network as creative partner

Health and hygiene company Zodhita Health Solutions, which has forayed into India with its range of antiperspirant deodorants under the brand name ‘Zuska’ in 2010, has roped it new creative partner. Network Advertising has been assigned the creative mandate.

It may be recalled that in November 2009, Zodhita had appointed Mumbai-based Boiling Point Communications Pvt Ltd to handle its creative duties. Starcom Worldwide is the media agency for the business.

Zodhita Health Solutions Pvt Ltd is the India operations of Zodhita Inc, USA. The company has introduced its Zuska range of personal products in India, which consists of deodorant and antiperspirant sprays, deodorant sticks, foot sprays as well as deodorant soaps.

Zodhita aims to be a premium brand by providing consumers with quality products. The company, which is currently working in collaboration with a US-based pharmaceutical company that provides R&D support, plans to manufacture a few products in its portfolio locally in India, while the rest will be imported from the US.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow