Health and hygiene company Zodhita Health Solutions, which has forayed into India with its range of antiperspirant deodorants under the brand name ‘Zuska’ in 2010, has roped it new creative partner. Network Advertising has been assigned the creative mandate.
It may be recalled that in November 2009, Zodhita had appointed Mumbai-based Boiling Point Communications Pvt Ltd to handle its creative duties. Starcom Worldwide is the media agency for the business.
Zodhita Health Solutions Pvt Ltd is the India operations of Zodhita Inc, USA. The company has introduced its Zuska range of personal products in India, which consists of deodorant and antiperspirant sprays, deodorant sticks, foot sprays as well as deodorant soaps.
Zodhita aims to be a premium brand by providing consumers with quality products. The company, which is currently working in collaboration with a US-based pharmaceutical company that provides R&D support, plans to manufacture a few products in its portfolio locally in India, while the rest will be imported from the US.