Equinox, a division of ZenithOptimedia, has been assigned the media duties for Mitsubishi’s portfolio in India, including Outlander, Lancer, Cedia, Pajero and Montero. The win comes on the back of a multi-agency pitch. Senior sources close to the development have confirmed the win and pegged the account size at Rs 30 crore.
Contract Advertising remains the creative agency for Mitsubishi.
Equinox will be handling media planning and buying for the Mitsubishi portfolio.