ZenithOptimedia has bagged the media duties of AMD India following a multi-agency pitch that was called in the month of March. It is learnt that three agencies had taken part in the pitch process, however their names could not be ascertained.
The media strategy for AMD would focus on increasing the brand’s presence in the regional markets. Work has already commenced, with campaigns running on regional channels in Karnataka, especially Bangalore.
Speaking to exchange4media on the win, Satyajit Sen, CEO, ZenithOptimedia, said, “ZenithOptimedia has bagged some crucial businesses over the last few months and AMD is also one. We are elated with the phenomenal success we have had over the last few days.”
It was after a long gap that AMD had called agencies for the pitch. Its last communication drive was in 2008, when it had brought in Vishwanathan Anand as brand ambassador.
Speaking on the strategy behind the campaign, Yoginder Jain, Executive Vice President, ZenithOptimedia, said, “We will first run the campaign regionally as it’s a new product. If it takes off well, we will launch it in other markets too.”
Shresht 2011 – Rewarding the hard work
With major accounts like Toshiba and Honda in its kitty and successfully retaining the media duties of big clients like Nestle, Reckitt Benckiser and Uninor, ZenithOptimedia has been on a winning spree this year. In order to reward the hard work put in, it has now instituted company recognition awards called Shresht to reward its deserving candidates. The first award ceremony was organised in Gurgaon on June 22, 2011 and prizes were distributed across six categories, including Best Integrated Campaign, Best Use of Media-TV, Best Use of Media-Print, Best Use of Media-Radio, Best Use of Media in Outdoor and Overall Best ROI.
Speaking on the objective behind organising Shresht, Sen said, “We are one of the biggest agencies in India now. As we grow, we need to step back, think and see what we have done, how we can improve and how we can reward the ones which are exceptional. Thus we created Shresht, a Sanskrit word that means excellence, to reward our employees. This is a people driven business and the work has to be recognised.”
The company is now planning to move from its standard ROI model to Live ROI.