ZenithOptimedia India has been appointed as media planning and buying partner for Best Foods Ltd, one of India’s largest rice producers, engaged in both supply and trade of an expansive series of rice, health & wellness products. The business was won after a competitive pitch amongst the top four media buying agencies in New Delhi. The premium rice brand aims to build recognition in the top cities of India while launching the new product. The business is said to be of a sizeable scale though exact figures could not be obtained. This is the first time Best has chosen to work with a media agency.
Confirming ZenithOptimedia’s appointment, Aayushman Gupta, Business Director, Best Foods Ltd, said, “We are delighted to have ZenithOptimedia as our media partners for our India launch. It is their deep understanding on launching brands in India and their holistic approach to reaching all consumer touch points helped us decided on ZenithOptimedia. They were able to give Best a complete 360 solution for our go to market strategy.”
“As traditional Indian companies expand their market base to an evolved consumer, in an over cluttered marketplace, it becomes imperative to communicate through effective communication mediums. Our neutral touch point approach will help optimize the best marketing mix for the launch. We are very excited to work on yet another launch in India and are confident of achieving the desired ROI,” said Satyajit Sen, CEO, ZenithOptimedia India.