ZenithOptimedia India has been appointed as the media planning and buying partner for FabFurnish.com. It retails designer furniture, furnishings, décor items and kitchenware. The online home store had recently appointed Bang in the Middle as its communication partner.
Confirming ZenithOptimedia's appointment, Vaibhav Aggarwal, Co-Founder, FabFurnish.com said, “We are delighted to have ZenithOptimedia as the media partner for our media launch. It is their thorough understanding on dotcom brands in India, and their holistic approach to reaching all consumer touch points that made us decide on ZenithOptimedia.”
Navin Khemka, Managing Partner, ZenithOptimedia added here, “The marketplace in India is changing. We, at Zenith, are totally geared up to this challenge as companies are trying to expand the market base to an evolved Indian consumer. We are confident about achieving the desired ROI for FabFurnish.com going forward.”
FabFurnish.com commenced operations in March 2012. The e-store has an assortment of several top-end brands and over 35,000 products.