ZenithOptimedia has won the media duties of McCain Foods India Pvt Ltd following a multi-agency pitch. According to industry sources close to the development, the account size was in the region of Rs 10-15 crore. Meanwhile, Leo Burnett has been assigned the creative duties of McCain Foods.
The 360 degree campaign is expected to break some time in the second half of this year.
McCain Foods offers a wide variety of products such as Aloo Tikki, Tandoori Veggie Nuggets and Veggie Burgers, besides popular international products such as French Fries, Smiles, Savoury Potato Wedges, and Hashbrowns.
Leo Burnett wins McCain Foods biz