Italian health and wellness products major Artsana Spa Baby has finalised the media and creative agencies for its baby care brand Chicco in India. ZenithOptimedia has been assigned the media mandate for Chicco following a multi-agency pitch.
While neither the client nor the agency were available for comments at the time of filing the report, industry sources have confirmed the development and pegged the media spend at Rs 5 crore.
Meanwhile, McCann Erickson Delhi has bagged the creative duties of Chicco.
Chicco is a €800 million brand, which, together with its sister companies, Prénatal, a chain of stores specialising in the sale of products for mothers and children, and Boppy Co, a manufacturer of infant support pillows, constitutes 80 per cent of Artsana’s business of €1.5 billion. Chicco began its India operations in January 2010, setting up its first outlet at the Select City Walk mall in Delhi.
It is also known that Chicco plans to expand its retail operations to 10 exclusive stores across the country by 2011. From the communication viewpoint, the brand’s initial strategy is to create equity using all forms of media. The media campaign is expected to be 360 degree, comprising print, TV, OOH, Internet, digital and BTL activities.