Yatra.com has assigned its media planning and buying duties to ZenithOptimedia following a multi-agency pitch. The incumbent agency was Motivator, GroupM. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year to bring forth a strong and pervasive brand communication plan.
Other agencies that took part in the pitch were Madison, Maxus and Universal McCann.
On awarding the account to ZenithOptimedia, Pratik Mazumder, Head - Marketing & Strategic Alliance, Yatra.com, said, “We zeroed in on ZenithOptimedia as they showcased some really interesting, disruptive ideas with a strong ROI based media strategy. I am sure the association would be mutually awarding. As a company, we are increasing our focus on marketing and communication. We at Yatra.com are looking forward to working closely with Zenith to bring alive some really innovative ideas of communication.”
Commenting on the win, Navin Khemka, Managing Partner, ZenithOptimedia, said, “We are delighted on this win and look forward to creating a stronger consumer pull for Yatra.com through holistic solutions that are media neutral and innovative. We are committed to delivering measurable ROI.”
Satyajit Sen, Chief Executive officer, ZenithOptimedia, added here, “The digital space in India is witnessing high growth. This partnership will ensure that we are able to leverage our clout and experience for Yatra.com in meeting their business objectives.”