Top Story

e4m_logo.png

Home >> Account Movement >> Article

Yang wins DLF Pramerica account

30-December-2011
Font Size   16
Share
Yang wins DLF Pramerica account

Yang, a full service agency launched five months ago in July 2011 from the Saints and Warriors stable, has started spreading its wings. The agency has won entire creative duties of life insurance company DLF Pramerica following a multi-agency pitch. The incumbent on the account is Publicis Capital. The account size is estimated at upwards of Rs 5 crore.

Though no official confirmation could be obtained at the time of filing this report, sources close to the development have confirmed the news to exchange4media. Both Yang and DLF Pramerica could not be reached for comments on the development.

Yang is spearheaded by Sanjay Sharma and Anil Verma as its Managing Partners.

DLF Pramerica Life Insurance Company Ltd is a joint venture between DLF Ltd, one of India’s largest real estate organisations, and Prudential International Insurance Holdings Ltd (PIIH), a fully owned subsidiary of Prudential Financial, Inc., a US based financial services leader. Launched in 2008, the company provides financial services such as protection plans, saving plans, strategic plans and other financial solutions.

 

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by