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Xebec Communications adds Clubfox Apparels and Pashmina Realty wins to its kitty

Xebec Communications adds Clubfox Apparels and Pashmina Realty wins to its kitty

Author | Tuhina Anand | Tuesday, Jul 13,2010 8:36 AM

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Xebec Communications adds Clubfox Apparels and Pashmina Realty wins to its kitty

Xebec Communications has won advertising duties of Clubfox Apparels and Pashmina Realty. The cumulative size of both the businesses is estimated at Rs 15 crore.

For Clubfox, a men’s apparel fashion brand based in Madhya Pradesh, Xebec Communications will handle both their creative and media duties. Xebec will be responsible for all forms of communication across print, electronic, radio and digital media. The ad spends for Clubfox is estimated to be around Rs 5 crore.

While for Pashmina Realty Pvt Ltd, a real estate company, Xebec will be looking more into media buying and planning. Pashmina plans to spend around Rs 10 crore on its communication and will start operating its duties with Xebec from a project in Bangalore.

Speaking about the new developments, Raju Raut, President, Xebec Communications, said, “I am extremely happy that we won Clubfox and Pashmina. We believe in innovation and fresh approach, team Xebec reflects what it believes and thus, has managed a couple of good brands in the past. The credit of the Pashmina account goes to the excellent media buying strengths of our company.”

Clubfox formals and casuals is a 12-year old leading fashion brand in over 15 cities across the country with two manufacturing units in Mumbai and Jabalpur. Pashmina Realty is a brand known for signature commercial and residential properties.

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