Wrangler India has awarded its creative duties and strategic communication development to Bangalore-based agency Push Integrated Communications. The communication budget is yet to be framed as they are activating a fully integrated campaign and activations across the country.
“Wrangler India is happy to partner with Push as our creative agency. The team at Push is passionate and brings on board good category knowledge along with domain expertise. We hope to work closely with our new partner to create some engaging work for Wrangler in the Indian market,” said Anshul Chaturvedi, Senior Marketing Manager, Wrangler India.
Speaking about the new win, VA Shrikumar, MD & CEO, Push Integrated Communications, said, “For us, Wrangler is much more than a business win. The iconic Wrangler patch in our credentials slides is truly a badge we love flaunting and above all, the opportunity to showcase our creative and strategic strengths. Great creative always comes from strong client/ agency associations. And the depth of engagement between our teams is inspirational.”
Calling Wrangler a challenge worth taking, Anil Rajgopal, COO, Push Integrated Communications feels it is an opportunity of a lifetime that the agency is not willing to let go of.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking