Top Story

e4m_logo.png

Home >> Account Movement >> Article

World Gold Council consolidates media with Maxus

20-August-2012
Font Size   16
World Gold Council consolidates media with Maxus

World Gold Council has consolidated its media business with Maxus India.

WGC is the market development organisation for the gold industry and the global authoritative voice for gold. The media spends for the business in India is estimated to be in the vicinity of Rs 30-35 crore.

It is not clear whether the development was preceded by an official pitch process but WGC officials are said to have spoken to multiple agencies before assigning the mandate to Maxus India.

Even though WGC and Maxus officials did not offer any comments on the story, sources close to the development informed that Maxus has already begun work on the business.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign