Top Story


Home >> Account Movement >> Article

Wipro CCL reorganises media duties between Lodestar UM & Maxus

Font Size   16
Wipro CCL reorganises media duties between Lodestar UM & Maxus

In the wake of a multi agency pitch, WCCLG (Wipro Consumer Care & Lighting) has consolidated its media mandate with Maxus and Lodestar UM. The account size is said to be in the region of Rs 150 crore. Lodestar UM has retained a large share of the business while Maxus is the new agency in the roster.

Prior to this, the business was divided between Zenith Optimedia, DDB Mudra Max and Lodestar UM. The agencies in the fray for the pitch were the incumbents and Maxus.

Lodestar UM has retained the mandate for Santoor portfolio. Wipro has earmarked large investments for Santoor new brand launches this year.

Following this realignment, brands such as Yardley, Wipro Lighting that were previously handled by ZO and DDB Mudra Max have now come under Maxus’ mandate. For Maxus the win comes in the wake of Sofy from Unicharm and Panasonic corporate account.

WCCLG, a business unit of Wipro, has a profitable presence in the branded retail market of toilet soaps, hair care soaps, baby care products and lighting products. It is also a key player in institutional lighting in specified segments like software, pharma and retail.

Over the past few decades, WCCLG has seen consistent growth both in terms of presence in number of categories and growth within categories it is already present in. From a purely Vanaspati company WCCLG has moved to having a vast plethora of brands spanning across categories.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow