Slotco, a manufacturer of storage systems and hardware, has roped in What The Hell? to revamp its brand. What The Hell? won this account after a pitch that involved five other agencies.
Confirming the win to exchange4media, Dhiraj Kumar, Director, What The Hell? said, “We had devised a simple brand architecture for Slotco to streamline its horizontal business ventures, adding under its umbrella brand."
What tipped the decision in Slotco’s favour was that its team took ‘creative thinking’ a step further by presenting all the changes that have to be carried out on the overall brand personality, shared the agency.
“Our previous work along with the apt marketing strategy for Slotco provided an edge,” added Kumar.
The agency will redesign the logo and work on a fresh positioning for the brand.
Slotco is primarily in the B2B segment and caters to brands such as Sahara, Panasonic, Reebok, Adidas, DHL, Hero Honda, etc. It is poised to diversify and enter the B2C segment with new business ventures.