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W assigns creative duties to Focus Circle Brands

06-August-2013
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W assigns creative duties to Focus Circle Brands

Women’s wear brand W has announced the appointment of Focus Circle Brands as its new creative agency.

Speaking on the association with Focus Circle Brands, Anant Daga, CEO, TCNS Clothing, which owns brand W, said, “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavour.”

Rahool Talukdar, National Creative Director, Focus Circle Brands added here, “W has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand assisted by the brand’s vision and our creative inputs.”

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