Top Story

e4m_logo.png

Home >> Account Movement >> Article

Volkswagen India reviews digital biz

18-October-2010
Font Size   16
Share
Volkswagen India reviews digital biz

Volkswagen India, which has created quite a buzz for the kind of work it has been doing in its print advertising, is now in the process of reviewing its digital business. It is understood that the digital pitch of the German auto major in India is already in its final stages, and the decision is expected to be announced soon. At present, Tribal DDB is the incumbent on the business.

Apart from the incumbent, the pitch also involved Grey Worldwide’s brand activation arm, G2. While no official confirmation was forthcoming at the time of filing the report, industry sources have confirmed the development to exchange4media.

For the record, Volkswagen’s creative business is handled by DDB India and MediaCom is its media AoR. For now, there are no changes in the creative and media agencies.

Volkswagen India Private Limited is a subsidiary of Volkswagen Group Sales India Private Limited that assembles, manufactures and distributes Volkswagen vehicles in India. It was established in 2007.
 

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world