Vizeum India has been appointed media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media. INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms. The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders and Distillers in the last two weeks.
On awarding the business to Vizeum, Jaideep Singh, Senior Vice President and Business Head, INS, Viacom18 said, “As we enter into the second year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our Network. Therefore, partnering with them was not a decision that needed too much deliberation.”
Commenting on the win, S Yesudas, Managing Director, India Sub-continent, Vizeum said, “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. And we are extremely delighted that it is paying back for us in terms of our existing clients referring us to others. We sincerely thank the INS management for their faith in us.”
He added, “This further strengthens our partnership with the Viacom18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic. This business will be handled out of our Mumbai office under the leadership of Samarjit Rajkumar, Senior Vice President, Vizeum, Mumbai.”
Launched in 2013, INS helps connect with audiences across age groups through its three multi-dimensional marketing platforms – LIVE Viacom18, BE Viacom18 and SPOTLIGHT.