Top Story

e4m_logo.png

Home >> Account Movement >> Article

Vizeum wins media duties of TTK Healthcare

05-January-2011
Font Size   16
Share
Vizeum wins media duties of TTK Healthcare

Aegis Media’s Vizeum is continuing its new business wins run by opening the New Year with the media AOR of TTK Healthcare Limited. The business is estimated to be worth around Rs 10 core. Mindshare is the incumbent on the business.

TTK Healthcare, a part of the TTK Group, was incorporated in 1958 and went public in 1985. The company’s repertoire of brands includes Woodward’s Gripe Water, Eva range of personal care products and Good Home range of home care solutions.

Commenting on the win, said S Yesudas, Managing Director, Indian Sub-continent, Vizeum, “We are thrilled with this win and welcome TTK Healthcare into the Vizeum family. We are thankful to the Client Management and Marketing Team for their faith in us. This business will be handled out of our Chennai office. I am delighted to see our Chennai operation taking a formidable position in the market in such short span.”

Ashish Bhasin, Chairman India & CEO South East Asia – Aegis Media / Director Posterscope – APAC, added, “It’s wonderful to see Vizeum win so many clients and evolve as a strong, national media agency, in such a short time, under Yesu’s (Yesudas) able leadership. Vizeum has become a very important part of Aegis Media’s spectacular growth and turnaround in India and I expect it to continue being in that role for years to come. As I join Yesu in welcoming TTK Healthcare Ltd to our family of clients, I feel very proud of the entire Vizeum team.”

 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education