Top Story

e4m_logo.png

Home >> Account Movement >> Article

Vizeum wins Amrutanjan media biz

09-February-2010
Font Size   16
Share
Vizeum wins Amrutanjan media biz

Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media. The move comes close on the heels of various wins including iPlayUp that VIzeum had won last month, and Vizeum’s campaign for Essar, which has just broken in media.

Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, said, “This is truly a remarkable victory. I welcome Amrutanjan into the Aegis Media family. I’m delighted to see the fast paced progress of Vizeum and it is gratifying the see the faith clients are placing in us. I congratulate Yesu and his team for elevating Vizeum to its current position within a very short span.”

S Yesudas, Managing Director, Vizeum, added, “We are extremely delighted with the opportunity to serve and further build this prestigious brand portfolio. This is strategically a big win for us for various reasons. I thank the Amrutanjan management for placing their faith in us, and we are committed to working with Amrutanjan as their extended brand management team and not just the media AOR. This business will be handled out of our Chennai office under the leadership of E M Sreeneelakandhan, GM, Vizeum - South supported by the involvement and contribution of the entire Vizeum team in India.”

He added, “We have built a fantastic brand portfolio within these few months. For brands that believe in a changed thinking - from theoretical GRPs based on mathematical algorithms loaded on computer hard drives to radical communication solutions to marketing issues with accountability - Vizeum will continue to be the ideal partner.”

Vizeum India handles brands such as Essar Group, Luxor/Parker, BSA Motors, Giovani and iPlayUp.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve