Vizeum India has been appointed the media AOR for Asia MotorWorks Limited (AMW). AMW is a player in the heavy commercial vehicle sector, specialising in manufacturing of trucks in the 25 tonne and above segment. Details on whether the development was preceded by a pitch process were not available at the time of filing the report. Industry estimates peg the business to be in the vicinity of Rs 8-10 crore. The account would be handled from Vizeum’s Mumbai office.
Confirming the decision to appoint Vizeum as the media AOR, Anirudh Bhuwalka, MD & CEO, Asia MotorWorks, said, “We are optimistic that Vizeum will be able to add value to our communication investment resources.”
S Yesudas, Managing Director – Indian Subcontinent, Vizeum, added, “We are extremely delighted at the opportunity to serve and build this prestigious brand from a very early stage of its life. I thank the AMW management for placing their faith on us. It is a hugely challenging assignment. Radical thinking, coupled with our passion to operate as the extended brand management team of client, will ensure our success with the brand.”
Some of the clients in Vizeum India are Amrutanjan, BSA Motors, ESSAR Group, iPlayUp, Luxor/Parker and Credila.