XS Real, as part of its strategic move, has appointed Aegis Media’s Vizeum India, which operates in 55 countries, as its media AOR.
XS Real, a Chennai-based property developer, has three brands – xqsit, Vibe and Fairsquare. The flagship brand xqsit offers luxury thematic bungalow apartments, while Vibe focuses on designing mid-sized dwellings that are elegant yet vibrant. Fairsquare delivers compact little dreams for the first time home buyers.
Confirming the appointment of Vizeum, S Suresh, Chief Marketing Officer, XS Real, said, “We welcome Vizeum as our strategic media partners. We found their thinking, contemporary and their team, passionate. This is not one of the best times for our industry and we needed a partner who will understand our business and think on our behalf. We look forward to a productive association and wish Vizeum all the very best.”
Commenting on the win, S Yesudas, Managing Director – Indian Sub-continent, Vizeum, said, “We have pleasure in welcoming XS Real into the Vizeum family. We will do all that’s required to ensure the niche the brand has been able to occupy gets further developed with consumers as the real ambassadors. This business will be handled out of our Chennai office.”