As part of its growth strategy, Ricoh India has brought on board Vizeum India to handle its media mandate for India. For Vizeum, this win comes quick on the heels of various other announcements in the last two weeks, including Topps, Sonic and Comedy Central (Viacom18).
Ricoh India, a leading player in the area of imaging solutions, has aggressive growth plans with clear focus in the areas of multi functional products, laser printers and managed document services.
Confirming the appointment of Vizeum India, V Balakrishnan, Vice President – National Marketing, Ricoh India Ltd, said, “In the past, we have had very productive engagement with people currently associated with Vizeum. Vizeum’s philosophy of working with clients to address their business issues rather than passive media spends is also very much what we were looking for. With this combination and a good Team on ground to take this thinking forward, Vizeum was our obvious choice. We are quite excited about the future with the number of initiatives being planned. We look forward to working with Vizeum and wish them the very best.”
Commenting on the win, S Yesudas, Managing Director, India Sub-continent, Vizeum, said, “We are extremely delighted with this win. We sincerely thank Ricoh management for their faith in us. This opens up a range of original communication possibilities as the category is largely focused on passive advertising. We are quite excited. As with every win of ours, we are humbled and stay acutely aware of our responsibilities. This business will be handled out of our Delhi office under the leadership of Harit Pant.”