Close on the heels of the TTK Healthcare win, Vizeum India has been named the media AoR for Lotus Herbals. The company is getting into electronic media after a long gap and has set aside approx Rs 20 crore for the purpose.
In a prepared statement, Nitin Passi, Director, Lotus Herbals Ltd, said, “We have chosen Vizeum as our media partners from a wide range of options available to us. Besides, their understanding of the media market place and innovative thinking ability, we also liked the passion exhibited by the Team. We have extremely ambitious growth plans and we look forward to building a long term partnership with Vizeum as well as our creative agency Saints and Warriors in achieving our objectives.”
S Yesudas, Managing Director, Indian Sub-continent, Vizeum, added, “We are thrilled at this opportunity. I take pleasure in welcoming Lotus Herbals to the Vizeum family. We are acutely aware of the challenges ahead of us, considering the client’s ambitious growth plans and will do all that’s required from our end to deliver on the objectives set out by the client, working in tandem with the creative agency. This business will be handled out of our Delhi office under the leadership of Harit Pant.”