Top Story

e4m_logo.png

Home >> Account Movement >> Article

Vizeum India wins media duties of IMS Learning Resources

01-June-2011
Font Size   16
Vizeum India wins media duties of IMS Learning Resources

Following a multi-agency pitch, Vizeum India has just been named the media AoR for IMS Learning Resources Pvt Ltd. The win comes close on the heels of Vizeum picking up the media duties of Nickelodeon.

Confirming the development, Sanjay Barretto, Marketing Head, IMS Learning, said, “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”

Reacting to the win, S Yesudas, Managing Director, Indian Sub-continent, Vizeum, said, “We are delighted at this win and for many other reasons too: 1) Vizeum – launched less than two years, today manages over 25 impressive engagements – won through multi-agency pitches and referrals, across all our three offices; 2) Clients are waking up to the reality of engaging with partners and not media traders; 3) Each of our clients are our ambassadors. This business will be handled out of our Mumbai office.”

IMS is a leader in management entrance training. The institute, once ranked 4th in the education sector and 44th amongst the Top 50 Most Trusted Service Brands across India (AC-Nielsen and Brand Equity, December 2003), has more than 100 centers and over 50,000 students.

Vizeum successfully operates in 55 countries.

Also read:

Aegis Media's Vizeum India appointed as Nickelodeon's AoR

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India