Close on the heels of the last week’s announcement from Vizeum on their win of the Jet Airways media duties, Vizeum India today announced their appointment as media AoR for Allied Blenders and Distillers (ABD).
The agency is tasked to play an important role in ABD’s initiatives to engage it valuable consumers. This win comes on the back of a multi-agency pitch, which the client had initiated two months ago.
Confirming the same, Ahmed Rahimtoola, Head, Marketing, ABD said, “Vizeum thoroughly impressed us with their thinking, which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for. We look forward to this partnership taking a good shape and wish them the very best.”
Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We are delighted with this win. This talks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD. We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, led by Samarjit Rajkumar and assisted by his able team under Saumya Agarwal.”
Vizeum is a part of the Dentsu Aegis Network and operates in 55 countries.