Close on the heels of the agency winning d.light (Vizeum India adds d.light to its kitty), S Yesudas, Managing Director, Vizeum, Indian Sub-continent, has announced the agency winning UNI TV.
According to an official statement, “UNI TV is India’s largest news provider’s foray into the visual media, providing unique content to television, radio and IPTV networks. UNI’s pan-India network allows unmatched access to every development across the field of governance, politics, business, policing and judiciary, health, environment and technology, entertainment and lifestyle.”
Confirming this engagement, Anshu Sharma, Editor-Verticals, said, “Vizeum would work with us as our marketing consultants helping us conceptualise some of our tailor-made content, guiding us for the right engagements and tie-ups with broadcast partners as well as advertisers as the case may be.”
Commenting on the win, Yesudas said, “We welcome UNI TV to the Vizeum family and thank them for placing their faith in us. This is a challenging assignment. The strategy is already in place. This business will also be handled out of Vizeum, New Delhi, under the leadership of Harit Pant, GM, North.”
Given the lack of quality, non-fiction audio-visual support services to existing television and radio channels in India, UNI TV has ambitions to become the Indian equivalent of Reuters and APTN.
Vizeum India adds d.light to its kitty