Vizeum continues to be on a roll. The eighteen-month old agency has added d.light to its kitty. d.light, a social enterprise and a Silicon Valley venture, funded by M&M, Acumen Fund, DFJ, Nexus India and others, is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.
The mission is to eradicate harmful kerosene lanterns from the society. They have just launched the world’s most economical solar lantern D.LIGHT S10 (priced at Rs 549) and claims to have got an amazing response from customers.
Confirming the appointment, Mandeep Singh, Managing Director, d.light, said, “Vizeum would play the role of our strategic communication consultants, ensuring the right message reaches the underserved consumers, including the opportunity for consumers to experience the product.”
S Yesudas, Managing Director, Vizeum, Indian Sub-continent, added, “We are extremely delighted with this win and take the opportunity to welcome d.light to the Vizeum family and thank them for placing their faith in us. This is an extremely interesting category and will be focused on making tangible contributions to the client’s business. This business will be handled out of Vizeum, New Delhi, under the leadership of Harit Pant, GM, North, Vizeum.”