Vizeum has been appointment as the media AoR for OML Entertainment – a music, live events and youth media company in India.
Vijay Nair, CEO, OML Entertainment said, “One of our key goals is to effectively disseminate communication about our properties to our target audiences. We don’t believe in advertising for the sake of advertising and our partnership with Vizeum is aimed at designing and deploying communication through clutter-breaking, high impact formats.”
Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We have been investing our energies and resources behind turning our clients as our ambassadors by delivering tangible contributions to their business growth. And it gives immense satisfaction to know that it is paying back for us in terms of our clients referring us to others. This is another referral business.”
“We sincerely thank the OML management for their faith in us. I take this opportunity to welcome the client into the Vizeum family. This business will be handled out of our Mumbai office,” he added.
Only Much Louder (OML) plays at the intersection of three elements – alternative culture, youth and brands. It focuses on reaching the youth market in India through high quality entertainment properties, including music festivals, television and web-based content.
For the record, Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co-existence of lives, brands and media in the actual world.