Dalmia Bharat Group has further extended its current scope of partnership with Vizeum India.It has empanelled Aegis Media’s Vizeum India as its media AoR. The account size is estimated to be in the vicinity of Rs 20 crore.
Vizeum already handles the media business of Dalmia Cement in Chennai. It is believed that client satisfaction in the cement business led to Vizeum being enrolled for the Group assignment.
Confirming the same, B K Singh, Executive Director, Group Marketing and Corporate Communications, Dalmia Bharat said, “It was a natural choice given our satisfactory partnership in cement business that we didn’t need to look beyond Vizeum for the media duties of the Group. They have had a proven track record with Dalmia Cement. The team is proactive, extremely passionate and provides a good balance of thinking and doing. We look forward to working with them.”
Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We are truly humbled for the faith our clients are placing on us. We will do all that we can to ensure no stones are left unturned in creating efficiencies and effectiveness for Dalmia Bharat Group. I take this opportunity to welcome Dalmia Bharat Group into the Vizeum family. We are thankful to B K and his team for considering us worthy. This assignment will be handled out of our Delhi and Chennai offices.”
Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co-existence of lives, brands and media in the actual world.
For the record, Dalmia Bharat Group is a diversified business group with presence in cement, sugar, Green energy and refractory industries.