Vizeum India has been appointed as media AoR for C&S Electric. The company is amongst the leading suppliers of electrical equipment in India and exporter of industrial switchgear. This is the fourth new business announcement from Vizeum within the last two weeks. The earlier announcements were for Jet Airways, Allied Blenders and Distillers, and INS from Viacom18.
As C&S Electric prepares itself for a consumer facing strategy for its relevant products, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers in an effective and impactful manner. C&S Electric’s wide range of electrical and electronic products finds application in power generation, distribution, control, protection and final power consumption.
Commenting on Vizeum’s appointment, Rishi Khanna, Managing Director, C&S Electric said, “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection. Vizeum came up strongly on all these parameters.”
Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We work with a vision of converting our clients as our ambassadors, based on tangible value we add to their business. We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi office under the leadership of Anirban Malakar, EVP, Vizeum.”
Part of the Dentsu Aegis Network, Vizeum operates in 55 countries.