VivaKi Partnerships Unit (VPU) has won the media mandate for Lovely Professional University, a venture of the Lovely Group, following in a multi-agency pitch. The mandate will include print in the first go, followed by digital media and television.
Talking about the association with VPU, Aman Mittal, Deputy Director, Lovely Professional University said, “VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus, suited our needs the best. We are sure that this alliance will help us achieve our brand objectives.”
VivaKi Partnerships Unit is a special unit housed under VivaKi Exchange. The unit is a focused initiative by VivaKi to pursue partnerships with local, full-service agencies and media agencies, in Tier II and III markets across the country. Additionally, VivaKi Partnerships also works with small size advertisers to help them achieve better pricing value on their media spends.
Commenting on the win, Mona Jain, CEO, Vivaki Exchange and VivaKi Partnerships Unit said, “Education category is in a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with Lovely Professional University, the largest university in this sector, is surely going to be an exciting journey.”
Tarun Nigam, COO, VivaKi Partnerships Unit added here, “Our combination of insight led media planning coupled with scale and skill in media buying will help LPU in accelerating their visibility with increased accountability.”