Top Story

e4m_logo.png

Home >> Account Movement >> Article

VIP Luggage on the prowl for a new creative partner, again

20-September-2010
Font Size   16
VIP Luggage on the prowl for a new creative partner, again

In just about less than a month, VIP Luggage post its last creative partner, is back scouting for a new creative partner. It is understood that VIP has invited a few agencies for its creative mandate. Publicis Ambience is the incumbent agency. There is no change in its media agency and Maxus India continues to handle the media mandate.

No official confirmation was available at the time of filing the report. The account size also could not be ascertained, however, industry sources have pegged the ad spend in the region of Rs 20-25 crore for the entire range of brands under the VIP umbrella.

It may be recalled that in May 2010, VIP, which recently launched its range of light strolleys under the brand name Superlite, had unveiled a campaign to support the launch. Publicis Ambience had then created an animation-based TVC for Superlite.

Giving a backgrounder, prior to appointing Publicis Ambience, Lowe Lintas was the agency on the business. In 2008, VIP had brought on actor Shahid Kapoor as its brand ambassador and released two commercials – one each for brands Coupe and Nuovo.

Over the years, VIP has been tagged as a brand for the older age group, with its ‘Kal Bhi Aaj Bhi’ films that ran for years – advertising that lent maturity to the brand imagery. However, a few years ago, the brand revamped its products and tried to grow younger with reference to its target group, with the ‘Bye Bye’ and ‘Happy Journey’ commercials.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business