Top Story

e4m_logo.png

Home >> Account Movement >> Article

Videocon shifts biz from McCann’s T.A.G. to Mindset

23-May-2013
Font Size   16
Share
Videocon shifts biz from McCann’s T.A.G. to Mindset

Electronics major Videocon has awarded the creative duties for its light goods category to Mindset Advertising. Highly placed sources have confirmed the news to exchange4media. The multi-agency pitch took place in Delhi a few months back. However, the size of the account could not be ascertained at the time of filing the report.

The light goods category includes the household electronics and home appliances business. The home appliances category comprises of refrigerators, washing machines, microwaves, and so on.

The creative duties for this category were handled by McCann World Group’s second agency, T.A.G. Before that, the business was handled by Saatchi & Saatchi. It may be recalled that prior to Saatchi & Saatchi, O&M was the creative agency on record.

Keeping in mind that the brand was getting into new age categories, it decided to get rid of the static nature and move to a more dynamic one. Hence, the company unveiled its new logo in 2009 with the help of Interbrand, Singapore and McCann Worldgroup’s T.A.G.

For the record, JWT had acquired a majority stake in Mindset Advertising, a Hyderabad-based agency, in 2011. The agency has expanded its operations in Delhi, Mumbai and Bangalore. It has a number of blue-chip clients, especially in Hyderabad’s key sectors of IT, education, healthcare and infrastructure. It recently won the creative business of Andhra Pradesh Tourism. However, acquiring the Videocon business is a major win for the agency outside Hyderabad. 

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India