Top Story


Home >> Account Movement >> Article

Videocon reviews creative biz of Sansui & Kelvinator

Font Size   16
Videocon reviews creative biz of Sansui & Kelvinator

It is learnt from industry sources that Videocon has called a pitch for the creative duties of its brands Sansui and Kelvinator. Law & Kenneth is the incumbent agency.

It is understood that a few agencies are already in conversation with the clients and the first round of presentations have been completed. However, no official confirmation was available at the time of filing the report.

It may be noted that in 2010, Law & Kenneth had bagged the business. The win followed in the wake of a multi-agency pitch then and Saatchi & Saatchi was the incumbent agency prior to Law & Kenneth. Though there was no certainty on the account size of the business, as per past media reports, spends of the business for Sansui and Kelvinator together was worth around Rs 40 crore.

Kelvinator’s portfolio includes primarily refrigerators, besides washers, air conditioners and microwave ovens. Consumer electronics brand Sansui is present in the LCD, ultra-slim TV, flat TV, conventional TV, DVD player and home theatre system domains.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.