Top Story


Home >> Account Movement >> Article

Videocon reviews creative biz of Sansui & Kelvinator

Font Size   16
Videocon reviews creative biz of Sansui & Kelvinator

It is learnt from industry sources that Videocon has called a pitch for the creative duties of its brands Sansui and Kelvinator. Law & Kenneth is the incumbent agency.

It is understood that a few agencies are already in conversation with the clients and the first round of presentations have been completed. However, no official confirmation was available at the time of filing the report.

It may be noted that in 2010, Law & Kenneth had bagged the business. The win followed in the wake of a multi-agency pitch then and Saatchi & Saatchi was the incumbent agency prior to Law & Kenneth. Though there was no certainty on the account size of the business, as per past media reports, spends of the business for Sansui and Kelvinator together was worth around Rs 40 crore.

Kelvinator’s portfolio includes primarily refrigerators, besides washers, air conditioners and microwave ovens. Consumer electronics brand Sansui is present in the LCD, ultra-slim TV, flat TV, conventional TV, DVD player and home theatre system domains.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...