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Victorinox appoints MPG as media AoR

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Victorinox appoints MPG as media AoR

MPG, the flagship brand of Havas Media, has been appointed as the media agency for Swiss brand Victorinox. The agency won the business following a multi-agency pitch process that included a GroupM agency and incumbent RK Swamy BBDO.

The account is estimated to be worth more than Rs 10 crore.

On selecting MPG as media AoR, Anish Goel, Managing Director, Victorinox India, said, “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that this will be a successful partnership. Victorinox stands for reliability, innovation and functionality and we know that with this extremely enthusiastic team, we will be able to communicate our message loud and clear.”

Reacting to the win, Anita Nayyar, CEO, Havas Media, South Asia, said, “MPG is delighted to be partnering with Victorinox. As an agency we found many synergies with Victorinox’s management, their brand values and approach towards media planning and buying. In them we have found a client, who appreciates strategic rigour and innovation as much as we do.”

Victorinox’s products are inspired by the ingenuity of the original Swiss Army knife and the brand currently has a network of more than 600 retailers in India. With a history that goes back 100 years, Victorinox’s product range includes pocket multi-tools, fine cutlery, time pieces and travel gear.

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