VGC has been appointed as the communications agency for Hello! and Grazia magazines from the Worldwide Media stable. Grazia, Europe’s leading style magazine, has been restyled with a riot of fresh new colours, au courant designs and fashion content, which will be revealed with its Anniversary issue. Hello! is India’s leading celebrity magazine, giving readers easy access into the lives of celebrities. The recharged Grazia and Hello! magazines are celebrating their third and fourth anniversaries, respectively, in April.
Commenting on the win, Preeti Vyas, Chairperson, VGC, said, “Our association with The Times Group has existed for a long time. Our current mandate with Grazia’s anniversary is to carve a niche for the fashion magazine, bearing in mind the Easy Chic position of the fashion magazine, a brand that encompasses high-street, premium and luxury for the new age Indian fashionista. We will deliver strategic creative solutions across the spectrum to communicate the restyled Grazia. We envision a holistic communications approach for both Hello! and Grazia to create a strong relevance and connect with both, the reader and the advertiser.”
Anupama Bhalla, Brand Publisher – Hello & Grazia, added here, “VGC has a repertoire of great work, and our meetings with them convinced us that they would be the right agency to take ahead the fresh new look of Grazia and manage the fine sensibilities of our celebrity and lifestyle magazine Hello!. We look forward to a good work relationship with them.”