Close on the heels of retaining MTS media business, MPG India, a flagship brand of Havas Media, has been appointed the media AOR of real estate player Vaswani Group. The account size is worth upwards of Rs 10 crore.
The business will be handled out of MPG Bangalore. The agency won the account in a competitive pitch process.
On MPG’s appointment, Joseph Angelo, General Manager - Marketing, Vaswani Group, said, “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion instilled in us the confidence to believe that this will be a successful partnership.”
Commenting on the win, Anita Nayyar, CEO, MPG South Asia, said, “It is a great privilege to be working with a very professional set of clients from Vaswani Group. The real estate space is booming in our country and the company has already created a niche for itself in commercial and residential property development arena. Partnering them in their journey is exciting and we are looking to play an important role in their next phase of growth.”
Nayyar further added, "One of the factors that helped us win this business was our strategic approach to communication mix using our proprietary tools. We made targeted recommendations especially for consumer activation programme.”
MPG has been tasked with developing a media planning and buying strategy towards building an exclusive brand - The Vaswani Reserve.
The Bangalore based Vaswani Group is a well-established property development company with strong presence and South India. The group has been in operation for the last sixteen years and has developed eight million square feet of built area.