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Vanesa goes with Shop as its advertising agency; ac size pegged at Rs 20 cr

Vanesa goes with Shop as its advertising agency; ac size pegged at Rs 20 cr

Author | Preeti Hoon | Monday, Oct 04,2010 8:18 AM

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Vanesa goes with Shop as its advertising agency; ac size pegged at Rs 20 cr

Shop, the ad agency run by the duo of Naved Akhtar and Freddy Birdy, has bagged the advertising duties of Vanesa, a personal care products manufacturing company. The account size is pegged at around Rs 20 crore. No pitch process preceded the win and the business was handed over to the agency on the basis of their exceptional creativity and ability to deliver results.

Naved Akhtar, Director, Shop, told exchange4media, “The work on the new project began two weeks’ back and we would be focusing on television medium as well as viral advertising. We are working on their entire line of products.”

Vanesa Inc recently introduced a wide range of body sprays, deodorants and perfumes for men under the brand name Denver. The company is also in the process of venturing into international markets and flagship stores.

Vanesa brand for women was launched in 2007 with three variants of body sprays to cater to the personal hygiene needs of modern women of India.

 

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