UTV Bindass, India’s premiere 360 degree youth brand, has awarded its public relations mandate to Text 100, a global public relations consultancy, post a multi agency pitch.
With groundbreaking shows like ‘Emotional Atyachaar’, ‘Dadagiri’, ‘Khan Sisters’ and ‘Big Switch’, UTV Bindass has cumulatively expanded its reach within its target group over the years, and has become a platform for self expression that mirrors millions of free-spirited Indian youth.
Jyotika Ahuja, Communications Head, UTV Group said, “In a short span of four years, UTV Bindass has created a strong name for itself in the youth space. Now as the brand embarks on the next level of brand extension, we were keen to partner with an agency that could help us support our new PR initiatives and plans ahead for brand Bindass, with a fresh perspective and great enthusiasm. Their team fit the bill which made them the preferred pick and we look forward to working with them.”
Commenting on the win, Sunayna Malik, Managing Director, Text 100 India said, “UTV Bindass is a very special addition to our diversifying client roster and marks our foray in the challenging but exciting entertainment space. We’re elated to have reached this milestone in partnership with India’s only 360 degree entertainment brand. We look forward to a long & rewarding association with UTV Bindass in their journey towards becoming a platform of self expression and community building for today’s youth.”