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Uninor reviews media duties

Uninor reviews media duties

Author | Noor Fathima Warsia | Friday, Jan 20,2012 8:54 AM

Uninor reviews media duties

Uninor, owned by the Norway-based mobile services provider Telenor Group and India’s real estate major Unitech Ltd, is reviewing its media duties. Industry sources state that the ad spends in India would be in the vicinity of Rs 100-125 crore.

The pitch that took place last month is moving to its final stages and at least three agencies have made it to the next round. These include agencies from Omnicom Group, Aegis Media and VivaKi.

At present, the business is with ZenithOptimedia in India. The creative agency on the business is Leo Burnett.

Uninor holds a pan-India UAS license to offer mobile telephony services in each of India’s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles. At present, Uninor services are available in the thirteen circles of UP (West), UP (East), Bihar, Orissa, Kolkata, West Bengal, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Mumbai, Maharashtra and Gujarat.

The Telenor Group has invested Rs 6,135.63 crore through new shares to hold 67.25 per cent majority stake in the company.

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