Top Story

e4m_logo.png

Home >> Account Movement >> Article

Uninor reviews media duties

20-January-2012
Font Size   16
Share
Uninor reviews media duties

Uninor, owned by the Norway-based mobile services provider Telenor Group and India’s real estate major Unitech Ltd, is reviewing its media duties. Industry sources state that the ad spends in India would be in the vicinity of Rs 100-125 crore.

The pitch that took place last month is moving to its final stages and at least three agencies have made it to the next round. These include agencies from Omnicom Group, Aegis Media and VivaKi.

At present, the business is with ZenithOptimedia in India. The creative agency on the business is Leo Burnett.

Uninor holds a pan-India UAS license to offer mobile telephony services in each of India’s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles. At present, Uninor services are available in the thirteen circles of UP (West), UP (East), Bihar, Orissa, Kolkata, West Bengal, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Mumbai, Maharashtra and Gujarat.

The Telenor Group has invested Rs 6,135.63 crore through new shares to hold 67.25 per cent majority stake in the company.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.