Top Story

e4m_logo.png

Home >> Account Movement >> Article

Unicharm assigns Sofy to Maxus India

31-July-2012
Font Size   16
Share
Unicharm assigns Sofy to Maxus India

Japanese company Unicharm has awarded the media duties of its feminine care brand Sofy to Maxus India. The development was preceded a pitch process. The business is pegged in the vicinity of Rs 35-40 crore.

Unicharm officials could not be contacted at the time of filing the report and Maxus officials did not offer any comments on the development. Sources familiar with the situation however have confirmed the development to exchange4media and stated that Maxus has already begun work on the business.

Unicharm operates two lines of businesses – Baby care, which owns the brand MamyPoko and Feminine Care that owns Sofy. At present, Dentsu is the agency on MamyPoko. Hakuhodo Percept is the creative agency handling the Feminine care business of Unicharm. Hitherto, the media duties were handled by ZenithOptimedia.

Sofy had recently announced actor Anushka Sharma as its brand ambassador. The TV commercials and other media campaign featuring the new brand ambassador are already on-air.

A press note at the time of Sharma’s announcement stated, “Unicharm aims to create an era where Indian women can take ‘pride in being a woman’ by leading a more active and confident lifestyle even during menstruation. It is through the new campaign that Sofy Side Walls aims to highlight the unique feature of flexible ‘Side Walls’ which prevent side leakage and staining along with the comfort of long lasting absorbency, thus, creating a sense of confidence in the go-getter woman of today.”

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India