Dyson, the British technology company best known for its cyclonic vacuum cleaners, has appointed Mindshare to its £120 million global media account following a competitive pitch.
The appointment, which was driven by Dyson’s desire to consolidate into a single, global agency, sees media duties move from a range of agencies, including PHD (UK) and UM (US), into Mindshare.
Nick Emery, Global CEO, Mindshare said, “Dyson is an ingenious technology company with huge ambitions. It’s a privilege to be selected to partner with them worldwide.”
Dyson, founded in 1993 by Sir James Dyson, sells its products in 67 markets and employs 4,400 people worldwide.