Top Story


Home >> Account Movement >> Article

TVS appoints Dentsu for Wego scooters

Font Size   16
TVS appoints Dentsu for Wego scooters

TVS Motor Company has appointed Dentsu Communications to handle its Wego brand of scooters. Dentsu will work on various campaigns for Wego and will be responsible for campaign planning and creative executions across television and print mediums.

Commenting on the development, HS Goindi, President - Marketing, TVS Motor Company, said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for Wego. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communications. We are confident that the team at Dentsu, with its deep experience and understanding of automobile brands, will make their presence felt on Wego’s future campaigns.”

Commenting on the win, Dentsu Communications CEO Arijit Ray said, “TVS Wego is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft and build a robust integrated strategy for Wego going forward.”

Wego is TVS Motor Company’s award winning 110 CC metal body scooter and is designed for the urban couple.

Tags TVS Motor Company Dentsu Communications Wego HS Goindi Arijit Ray

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...