TV Today Network, part of the India Today Group, has assigned the creative duties of its entire portfolio to Blackpencil India, the newest agency from the Leo Burnett group worldwide. The incumbent businesses would include Aaj Tak, Headlines Today and Oye 104.8 FM.
Reacting to the win, Samarjit Choudhry, Executive Director, Blackpencil India, said, "It is great to be associated with a prestigious group like TV Today. Media today has evolved a lot and with constantly changing consumer dynamics it’s an extremely challenging business. We are looking forward for an incisive partnership with TV Today and pioneering cutting-edge work in all the varied categories of the TV Today group.”
Commenting on this newly aligned partnership, Joy Chakraborty, Chief Executive Officer, TV Today, said, “With Blackpencil, not only a fresh perspective was put on board but they also measured up to a clear strategic understanding of what we are seeking to do.”
Samarjit added, “Aaj Tak is a market leader, it has defined what news in India is and we are looking forward to being able to contribute to its continued success” Blackpencil has won the account on a retainer-ship basis. The size of the business win remains undisclosed.