Top Story

e4m_logo.png

Home >> Account Movement >> Article

TV Today creative biz moves to Blackpencil India

12-January-2012
Font Size   16
Share
TV Today creative biz moves to Blackpencil India

TV Today Network, part of the India Today Group, has assigned the creative duties of its entire portfolio to Blackpencil India, the newest agency from the Leo Burnett group worldwide. The incumbent businesses would include Aaj Tak, Headlines Today and Oye 104.8 FM.

Reacting to the win, Samarjit Choudhry, Executive Director, Blackpencil India, said, "It is great to be associated with a prestigious group like TV Today. Media today has evolved a lot and with constantly changing consumer dynamics it’s an extremely challenging business. We are looking forward for an incisive partnership with TV Today and pioneering cutting-edge work in all the varied categories of the TV Today group.”

Commenting on this newly aligned partnership, Joy Chakraborty, Chief Executive Officer, TV Today, said, “With Blackpencil, not only a fresh perspective was put on board but they also measured up to a clear strategic understanding of what we are seeking to do.”

Samarjit added, “Aaj Tak is a market leader, it has defined what news in India is and we are looking forward to being able to contribute to its continued success” Blackpencil has won the account on a retainer-ship basis. The size of the business win remains undisclosed.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.