Top Story

e4m_logo.png

Home >> Account Movement >> Article

TV Today creative biz moves to Blackpencil India

12-January-2012
Font Size   16
Share
TV Today creative biz moves to Blackpencil India

TV Today Network, part of the India Today Group, has assigned the creative duties of its entire portfolio to Blackpencil India, the newest agency from the Leo Burnett group worldwide. The incumbent businesses would include Aaj Tak, Headlines Today and Oye 104.8 FM.

Reacting to the win, Samarjit Choudhry, Executive Director, Blackpencil India, said, "It is great to be associated with a prestigious group like TV Today. Media today has evolved a lot and with constantly changing consumer dynamics it’s an extremely challenging business. We are looking forward for an incisive partnership with TV Today and pioneering cutting-edge work in all the varied categories of the TV Today group.”

Commenting on this newly aligned partnership, Joy Chakraborty, Chief Executive Officer, TV Today, said, “With Blackpencil, not only a fresh perspective was put on board but they also measured up to a clear strategic understanding of what we are seeking to do.”

Samarjit added, “Aaj Tak is a market leader, it has defined what news in India is and we are looking forward to being able to contribute to its continued success” Blackpencil has won the account on a retainer-ship basis. The size of the business win remains undisclosed.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by