Following a multi-agency pitch, Tupperware India has roped in Allied Media to handle its media business, while IBD India continues to handle the creative business for the brand. The media pitch saw both IBD India and Allied Media making their presentations. With the vision of Tupperware in every home, the brand will now aggressively look at integrated marketing initiatives across various touch points.
IBD India has been associated with Tupperware as their creative agency for the last two years, during which Tupperware has engaged in several innovative media campaigns and 360 activities to reach out to the masses and engage their consumers.
On its association with IBD India and Allied Media, Anshu Bagai, Marketing Director, Tupperware India, said, “We are extremely happy to extend our association with IBD India after a rigorous evaluation process. IBD has always demonstrated a deep understanding of brand Tupperware and has worked out strategies based on deep consumer insights.”
Commenting on winning the additional duties for Tupperware India, Jyotsna Chauhan, COO, IBD India, said, “We intend to take the brand to the next level of communication by positioning it as an aspirational, lifestyle brand. The focus is on giving the new age woman the freedom, confidence and rewards of Tupperware, both as an opportunity and as a product.”
Tupperware is one of the direct selling companies marketing premium food storage, preparation and serving items. Tupperware started its operations in India in 1996 and is a household name today.