Top Story

e4m_logo.png

Home >> Account Movement >> Article

Triton’s Metaphor assigned creative duties of German vodka brand Wodka Gorbatschow

16-July-2010
Font Size   16
Share
Triton’s Metaphor assigned creative duties of German vodka brand Wodka Gorbatschow

Metaphor, the second agency from Triton Communications, has won the creative duties for German vodka brand Wodka Gorbatschow in India. The brand is part of Allied Blenders & Distillers’ (ABD India) portfolio. The win comes on the back of a multi-agency pitch.

Roopak Chaturvedi, Director – Sales and Marketing, ABD India, has confirmed the development to exchange4media and said, “The account size is pegged at Rs 15 crore for a year.”

Alok Nanda & Company Communications Pvt Ltd was the incumbent agency. TME is the media agency for the ABD Group.

Chaturvedi further said, “We have launched Wodka Gorbatschow in India on a pan-India basis. We have a 10 per cent market share and are targeting 150,000 cases by end of this year. We will be rolling out a 360 degree campaign for the brand involving TV, print, OOH, radio and digital. The campaign will be rolled out in four weeks’ time.”

Allied Blenders & Distillers Pvt Ltd is a joint venture between ABD and Henkell & Sohnlein Sektkellereien KG Wiesbaden, Germany. The Wodka Gorbatschow brand was launched in India in June 2008.

It may be noted that Metaphor also handles ABD Group’s other brands such as Officer’s Choice and Jolly Roger Rum.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India